Looking for article marketing tips?
An effective article marketing strategy can help you take your business to
the next level by generating new traffic, leads and sales on complete autopilot
once you have a few systems in place.
In fact, my wife and I have been using “article marketing strategies” since
1996 to us help build out FIVE six-figure, even multiple six-figure business
online.
We use a simple content marketing strategy that has never failed to produce a
profitable result.
So let’s talk more about, shall we?
Before we talk about WHAT WORKS… let’s take a look at the 3 most critical
mistakes most people make. One of the best article marketing tips you can walk away with today is to
realize, as we shared in the video, is you should not expect your article to get
actually read by too many humans.
Most article directories like EzineArticles.com and AricleBase.com no longer
rank well on the search engines and so not too many people are finding and
reading the articles posted there anymore.
This doesn’t mean it isn’t valuable to publish your article on these old authority
sites – it is – but not for the purpose of getting your content read.
The value comes from the BACKLINK you get from the authority that links back
to your original article, web page or blog post. The reason is the more backlinks you get from authority sites – the higher
your original content will rank on the search engines. And the higher your
content ranks… the more traffic, leads and sales you will get.
Let’s walk through a live example using a number of effective article
marketing strategies that work.
As you know, this is a blog post and what you are reading right now is an
article about “article marketing tips”.
This post has been optimized to include the keyword phrase article marketing
tips in the title, first paragraph, last paragraph and a few times within
the body copy itself when it makes sense. This process basically tells the search engines what this particular blog
post is about and proper on-page keyword optimization is critical to getting
more traffic, leads and sales.
Once we have published our original article – now we want to either rewrite
the article or get a new article and use it as a BASE ARTICLE for mass
distribution purposes.
Mass distribution?
Exactly. Now we want to use automated software programs to distribute unique
copies of our article to hundreds, even thousands of article directories and
blogs and LINK BACK to our original article from within the author bio box.
These BACK LINKS are what causes a web page, blog post or video to rank on
the front page of the search engines – which is critical because you want to
make it easy for people to find you when they are actively searching for what
you have to offer.
If you want to review some of the more popular program for mass article
distribution see our backlink builder post. One of the challenges of mass article distribution for backlinks to get your
original article to rank is the need for two articles. The original article that you post to your web site or blog (or an authority
site like Hubpages or Squidoo) needs to be at least 600 words long and offer
value to the reader.
Ideally you should also add a few graphics and maybe even a video.
For distribution purposes you DO NOT want to use a copy of the original
article because the search engines do not index or rank duplicate content and
you run the risk of creating duplicate if you spin and distribute the
original.
Instead, subscribe to a cheap article writing service or software program
like Article Builder to get a distribution article.
Another helpful idea is to use different authors for the distribution
articles.
This will help you track the effectiveness of the articles and also keep your
name “clean” from any potential bad neighborhoods the automation software may
distribute your content to.
Click the banner on the top right side of this page to get instant access to
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See the banner? It reads:
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So there you go. Proven article marketing tips to help you take your business
to the next level.