Social Media Marketing Strategy

Are you looking for a proven social media marketing strategy
to get more traffic, leads and sales now?

Then be prepared to delve deep into the wonderful world of…

Likes, shares, retweets, pins, repins, friends, followers, bookmarks, +1, Google circles, hangouts, shared documents, videos, embedded videos, syndication, tribes and more.

Lots more.

Because social media is here to stay and if you want to walk on the cutting edge of both internet and mobile marketing, embracing a well-planned social media marketing strategy will be critical to your long term success both now and long in to the foreseeable future.

According to Wikipedia.org (which isn’t always the best place to get accurate information, by the way):

Social media marketing refers to the process of gaining website traffic or attention through social media sites.

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth

meaning it results in earned media rather than paid media.

Bottom line? You have a message you want to deliver to the market. You use social media in such a way as to spread your message for you… via word-of-mouth and other sharing technologies.

You EARN this media push (which results in more traffic, leads and sales) by sharing funny, good, useable, valuable or even controversial content.

Notice this Facebook post was “liked” by 52 other people – which means this same post was exposed to their FB network as something they were interested in.

More valuable, this same post was SHARED 48 times. Meaning a copy of this exact post including a link back to my original content was FEATURED to everyone within their network.

So while this one post might have been seen by only a couple hundred of my Facebook friends, the resulting EARNED PUSH might have caused it to been seen by a few thousand people – most of whom we would not be able to reach any other way.

When people share, like or push your content – you are also getting a subtle endorsement, recommendation and nod of approval.

Creating a kick-butt social media campaign is not as cut-n-dry as creating a profitable advertising campaign for a few of reasons:

Crass marketing is not acceptable
Measuring profitability is difficult (you can’t crassly promote)
Gauging the viral aspects of earned media reach is next to impossible.

In other words, you simply want to expose and expand your message in as many ways as possible… through as many social media outlets as possible… to EARN as much word-of-mouth as possible and pretty much execute it all on faith the extra exposure will pay of in branding bucks or actual bank account bucks some time in the future.

You can certainly monetize social media campaigns on the “back end” of the campaign and measure those results, but that is story for another day.

We humans are social creatures.

How we socialize and build relationships is through sharing. It may be sharing something that happened in our personal lives, or it may be sharing something funny on TV. This allows us to be perceived as both INTERESTING and INTERESTED – both of which increase our value to the tribe.

When you use social media effectively, you are providing a way for other people to increase their value within their universe of family, friends, co-workers and associates. Which, in turn, increases your value. Social media is people connecting with others within their network. Social media moves people from a ‘consuming’ content content to ‘publishing’ content. Social media is forming relationships for personal, political, and business use.

Notice how social media is much more than yet another way to publish and distribute content, social media is about creating and enhancing relationships.

So a great social media marketing plan needs to evolve from this understanding because it is NOT just about pushing your brand or new offer out into the market place.

How does that bring value to people and WHY would they even want to share yet another crass commercial message to their family and friends?

One thing to keep in mind when mapping out your social media marketing strategy is to not put all of your eggs in one media basket.

For example, do you remember Friendster or Myspace? Both of these platforms were hot once… but not any more. Had you focused on building out just those platforms you would be missing out on a lot of potential business today.

So the best practice is to expand you efforts into as many outlets as you can – which is pretty easy today by using a variety of syndication tools like hootsuite, socialadr, link monkey and tribe pro.






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Social Media Mastery Course

 

Social Media Mastery Course

Rumour has it Michelle Pescosolido went from ZERO to making a six-figure income in six months using nothing but a Facebook.

Is it true? And even more important…

Can YOU follow in her footsteps, execute what she teaches in her course “Social Media Mastery” and produce the same profitable results?

Let’s find out now…

Michelle teaches her entire social media marketing system in a product called Social Media Mastery

that I picked up a two weeks ago. The product consists of 9 modules which include video training, power-point notes and links to additional resources.

 

Module One: Introduction to Facebook, and Why You Need to Start NOW!

 

Module Two A: Getting started with Facebook & Creating Your Sexy Fan Page

Module Two B: Creating a SEXY Facebook Fan Page

 

Module Three A: Application Tabs that Convert

Module Three B: Overview of Third Party Application – MLSP

 

Module Four: Navigating Your Admin Panel (CRITICAL if you want to make $ on FB)

 

Module Five: Free Marketing Strategies on Facebook that Make You Money!

 

Module Six: Edge Rank & How to Create a Community on FaceBook (powerful)

 

Module Seven: Facebook Social Plugins that Create Social Buzz

 

Module Eight A: Facebook Advertising Guidelines

Module Eight B: Facebook Advertising Outside URL’s

Module Eight C: Promoting Status Updates Ads (Engagement Ads)

Module Eight D: Advertising Your Application Tabs

Module Eight E: Optimizing Your Ads

Module Nine: Putting it All Together – My Personal Daily Schedule

 

Now over the years I’ve learned the fastest, easiest, most fool-proof way to produce a result you want is to find someone who is currently producing that result and simply COPY THEM.

In other words, simply learn HOW they are doing what they are doing and do the same EXACT thing. This puts the odds of success greatly in YOUR FAVOR and… so that is exactly what I did with after investing in the Michelle Pescosolido Social Media Mastery system.

 

Following Michelle’s Social Media Mastery course to the letter – (if she says do something, I’ve done it) – we created our Fan Page on February 15th and created a couple of application tabs on the 17th using the tools provided by the MLSP system (which rocks, by the way).

 

First week results? Absolutely incredible!

 

We went from having ZERO fans to having 434 fans – which gives us exposure to over 168,000 people total. And it costs us ZERO to make this happen. Plus, even better, we have already enjoyed a few leads and sales from our efforts from the people who have visited our application tabs where we present a few products for sale.

 

It seems almost too good to be true – that it really can be this easy. So far I have only worked through module 1 through module 7.

 

I give it this course a TWO THUMBS UP.

If you are looking to break into the social media marketing space and leverage the incredible power and reach of Facebook – simply pick up a copy of Michelle Pescosolido’s Social Media Mastery  course – follow her simply instructions and you will surprise yourself down the road at what you can and will accomplish.

 

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